{"id":461,"date":"2023-11-07T10:06:52","date_gmt":"2023-11-07T09:06:52","guid":{"rendered":"https:\/\/stage.matteria.si\/?p=461"},"modified":"2025-01-21T12:15:50","modified_gmt":"2025-01-21T11:15:50","slug":"02-entrant-en-matteria_-amb-joan-mendoza","status":"publish","type":"post","link":"https:\/\/stage.matteria.si\/ca\/blog\/02-entrant-en-matteria_-amb-joan-mendoza\/","title":{"rendered":"02. Entrant en matteria_ amb Joan Mendoza"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1705\" src=\"https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_joan_mendoza-3-300x106.webp\" alt=\"\" width=\"914\" height=\"323\" srcset=\"https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_joan_mendoza-3-300x106.webp 300w, https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_joan_mendoza-3-768x272.webp 768w, https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_joan_mendoza-3.webp 838w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/h2>\n<h2><\/h2>\n<h2><strong>\u201cEntrant en matteria_ \u201d \u00c9s un espai de conversa en el qual ens trobem amb diferents professionals per a parlar sobre l\u2019entorn empresarial i els desafiaments digitals.<\/strong><\/h2>\n<p>Continuem entrant en matteria_, aquesta vegada amb Joan Mendoza, Head of Sport &amp; Entertainment a\u00a0<a href=\"https:\/\/summa.es\/\" target=\"_blank\" rel=\"noopener\">Summa Branding<\/a>.<\/p>\n<p>Si ens preguntessin quin \u00e9s el projecte empresarial m\u00e9s medi\u00e0tic dels \u00faltims mesos respondr\u00edem la\u00a0<a href=\"https:\/\/kingsleague.pro\/equipos\/\" target=\"_blank\" rel=\"noopener\">Kings League<\/a>, sense dubtar-ho. I per aix\u00f2 hem estat parlant amb\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/joanalbertmendoza\/\" target=\"_blank\" rel=\"noopener\">Joan Mendoza<\/a>, una de les persones encarregades del br\u00e0nding de la Kings League, i a m\u00e9s, exjugador de futbol professional!<\/p>\n<p>En aquest v\u00eddeo, Joan ens explica quals s\u00f3n els \u00e8xits del projecte de la Queens i la Kings League, unes claus que, des de matteria_, analitzem fa uns mesos a l\u2019article\u201c<a href=\"http:\/\/stage.matteria.si\/blog\/las-claves-del-exito-de-la-kings-league-de-gerard-pique\/\">Les claus de l\u2019\u00e8xito de la Kings League de Gerard Piqu\u00e9<\/a>\u201d.<\/p>\n<p>Parla de la nova generaci\u00f3 de fans, el branding com a eina diferencial en el mercat, i tamb\u00e9 del nou model de relaci\u00f3 amb els sponsors.<\/p>\n<p><strong>Mira l\u2019entrevista i descobreix el per qu\u00e8 de l\u2019\u00e8xit de la Kings League:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"02. Entrando en matteria_ con Joan Mendoza\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Y-d2U2Yp0DI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Destacats:<\/strong><\/h2>\n<ol>\n<li>\u201d Una de les claus de l\u2019\u00e8xit de la Kings League \u00e9s que han trobat un espai \u00fanic on han barrejat l\u2019esport tradicional, els e-sports i el gaming\u201d<\/li>\n<li>\u201cHan aconseguit tenir una proposta que connecta amb la nova generaci\u00f3 de fans. Atractiva, din\u00e0mica i fresca\u201d<\/li>\n<li>\u201cEl branding t\u00e9 la capacitat de construir una identitat potent, atractiva i recognoscible, que et permeti diferenciar-te al mercat\u201d<\/li>\n<li>\u201cEl branding treballa perqu\u00e8 la identitat, l\u2019experi\u00e8ncia i la comunicaci\u00f3 siguin coherents amb una idea concreta\u201d<\/li>\n<li>\u201cConnectar amb els nous p\u00fablics \u00e9s un dels reptes que totes les companyies tenen sobre la taula\u201d<\/li>\n<li>\u201cPoden ser capa\u00e7os d\u2019arribar molt m\u00e9s lluny, estan entrant a nous mercats. La Kings i la Queens League \u00e9s un projecte que no t\u00e9 l\u00edmits\u201d<\/li>\n<li>\u201cLa Kings League tamb\u00e9 ha revolucionat la relaci\u00f3 tradicional amb els sponsors\u201d<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEntrant en matteria_ \u201d \u00c9s un espai de conversa en el qual ens trobem amb diferents professionals per a parlar sobre l\u2019entorn empresarial i els desafiaments digitals. Continuem entrant en matteria_, aquesta vegada amb Joan Mendoza, Head of Sport &amp; Entertainment a\u00a0Summa Branding. Si ens preguntessin quin \u00e9s el projecte empresarial m\u00e9s medi\u00e0tic dels \u00faltims [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stage.matteria.si\/ca\/blog\/02-entrant-en-matteria_-amb-joan-mendoza\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from 02. Entrant en matteria_ amb Joan Mendoza<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflexions"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":5,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":1709,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/461\/revisions\/1709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/media\/1702"}],"wp:attachment":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}