{"id":661,"date":"2023-05-15T12:18:20","date_gmt":"2023-05-15T10:18:20","guid":{"rendered":"https:\/\/stage.matteria.si\/?p=661"},"modified":"2025-02-12T13:10:05","modified_gmt":"2025-02-12T12:10:05","slug":"01-entrant-en-matteria_-amb-genis-roca","status":"publish","type":"post","link":"https:\/\/stage.matteria.si\/ca\/blog\/01-entrant-en-matteria_-amb-genis-roca\/","title":{"rendered":"01. Entrant en matteria_ amb Gen\u00eds Roca"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1696\" src=\"https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_genis_roca-1-300x106.webp\" alt=\"\" width=\"917\" height=\"324\" srcset=\"https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_genis_roca-1-300x106.webp 300w, https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_genis_roca-1-768x272.webp 768w, https:\/\/stage.matteria.si\/wp-content\/uploads\/2023\/11\/entrando_en_matteria_genis_roca-1.webp 838w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/p>\n<h2>\u201cEntrant en matteria_\u201d \u00c9s un espai de conversa en el qual ens trobem amb diferents professionals per a parlar sobre l\u2019entorn empresarial i els desafiaments digitals.<\/h2>\n<p>Aquesta vegada hem tingut el plaer de poder comen\u00e7ar el cicle de converses amb en\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/genisroca\/\" target=\"_blank\" rel=\"noopener\">Gen\u00eds Roca<\/a>, un dels principals referents en el m\u00f3n digital, a m\u00e9s d\u2019un bon amic.<\/p>\n<p>En Gen\u00eds, en pocs minuts, \u00e9s capa\u00e7 de sintetitzar qu\u00e8 ha passat, qu\u00e8 est\u00e0 passant i qu\u00e8 passar\u00e0 en el m\u00f3n empresarial i les intel\u00b7lig\u00e8ncies artificials.<\/p>\n<p>A m\u00e9s, al final del v\u00eddeo, revelar\u00e0 la seva opini\u00f3 sobre el futur digital:<\/p>\n<p><strong>\u00bfser\u00e0 optimista o pessimista?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"01. Entrando en matteria_ con Gen\u00eds Roca\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/67JDYeYdXjQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Destacats:<\/h2>\n<ol>\n<li>\u201cLa intel\u00b7lig\u00e8ncia artificial\u00a0<strong>apr\u00e8n i construeix ella mateixa les regles de joc i les normes que ha de seguir<\/strong>, construeix els seus propis par\u00e0metres\u201d<\/li>\n<li>\u201cHi ha qui opina que\u00a0<strong>el\u00a0<a href=\"http:\/\/stage.matteria.si\/ca\/blog\/8-coses-que-has-de-saber-sobre-chat-gpt\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>\u00a0s\u2019ha fet massa aviat<\/strong>\u00a0i \u00e9s una tecnologia massa tendra que pot usar tothom\u201d<\/li>\n<li>\u201cLa intel\u00b7lig\u00e8ncia artificial\u00a0<strong>est\u00e0 comen\u00e7ant a\u00a0<a href=\"http:\/\/stage.matteria.si\/ca\/blog\/aquest-article-l-ha-escrit-una-maquina\/\" target=\"_blank\" rel=\"noopener\">substituir la presa de decisions humanes<\/a><\/strong>, fa que els negocis s\u2019hagin de repensar d\u2019una manera molt m\u00e9s agressiva\u201d<\/li>\n<li>\u201cLes multinacionals que operen amb intel\u00b7lig\u00e8ncia artificial no retornen la riquesa en el territori ni amb impostos ni amb sous,\u00a0<strong>capturen una riquesa que anir\u00e0 a parar a un altre lloc<\/strong>\u201d<\/li>\n<li>\u201cNo \u00e9s un problema de la tecnologia,\u00a0<strong>\u00e9s un problema amb les lleis i el sistema de tributaci\u00f3 de beneficis<\/strong>\u00a0de les multinacionals\u201d<\/li>\n<li>\u201c\u00c9s evident que els sistemes d\u2019intel\u00b7lig\u00e8ncia artificial\u00a0<a href=\"http:\/\/stage.matteria.si\/ca\/blog\/la-intel%c2%b7ligencia-artificial-transforma-lexperiencia-del-client\/\" target=\"_blank\" rel=\"noopener\"><strong>milloren la competitivitat de les organitzacions<\/strong><\/a>, les empreses que s\u00e0piguen usar-la seran m\u00e9s eficients\u201d<\/li>\n<li>\u201cAmb la situaci\u00f3 actual\u00a0<strong>soc rotundament optimista<\/strong>, tenim l\u2019oportunitat de dissenyar una manera diferent de fer les coses que sigui millor per a tothom\u201d<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEntrant en matteria_\u201d \u00c9s un espai de conversa en el qual ens trobem amb diferents professionals per a parlar sobre l\u2019entorn empresarial i els desafiaments digitals. Aquesta vegada hem tingut el plaer de poder comen\u00e7ar el cicle de converses amb en\u00a0Gen\u00eds Roca, un dels principals referents en el m\u00f3n digital, a m\u00e9s d\u2019un bon amic. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/stage.matteria.si\/ca\/blog\/01-entrant-en-matteria_-amb-genis-roca\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from 01. Entrant en matteria_ amb Gen\u00eds Roca<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflexions"],"acf":[],"_links":{"self":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":5,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":1712,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/posts\/661\/revisions\/1712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/media\/1699"}],"wp:attachment":[{"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.matteria.si\/ca\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}